Press releases, article contribution, and product advertising all work together to continually be in front of your intended industry audience. The key to effectiveness is focus.
When creating and distributing a press release, make sure it is valuable news. A press release is not your place to generate and attempt your own general article or marketing piece - it is for news only. Let the industry know when you launch a new product, publish new science, make a significant change with people or products, develop new business partners that impact the industry, and similar.
Don't be afraid to turn down media questions if they are not related to your health category centers. If your company has invested in 3 categories, focus on those - you are most knowledgeable here and want to share what you have learned. Know it is OK to be selective in your advertising to match up with your marketing goals. Learn where your targeted audience is getting there intel and choose wisely. You cannot be everything to everyone, so stay focused to best highlight your expertise.
When creating and distributing a press release, make sure it is valuable news. A press release is not your place to generate and attempt your own general article or marketing piece - it is for news only. Let the industry know when you launch a new product, publish new science, make a significant change with people or products, develop new business partners that impact the industry, and similar.
Don't be afraid to turn down media questions if they are not related to your health category centers. If your company has invested in 3 categories, focus on those - you are most knowledgeable here and want to share what you have learned. Know it is OK to be selective in your advertising to match up with your marketing goals. Learn where your targeted audience is getting there intel and choose wisely. You cannot be everything to everyone, so stay focused to best highlight your expertise.