Most all CRM systems - whether SalesForce, Highrise, Sage, LeadMaster, or Microsoft Dynamics - have email marketing automation included or the ability to link the two. If you haven't been yet, you need to be using it!
Your sales team can't possibly keep everyone in the database updated on what's going on with your company and products. Regular, relevant communications to your customers and prospects is essential to the sales pipeline.
Let this be a great cross-functional exercise with sales and marketing. Establish a calendar of scheduled emails with content pre-planned. Marketing should help the sales team understand the benefits of regular and planned communications with contacts; and then sales can trustingly allow marketing access to their customers and prospects. The internal communication around these regular emails, pre and post, will help to build team relations within the company as well.
Your sales team can't possibly keep everyone in the database updated on what's going on with your company and products. Regular, relevant communications to your customers and prospects is essential to the sales pipeline.
Let this be a great cross-functional exercise with sales and marketing. Establish a calendar of scheduled emails with content pre-planned. Marketing should help the sales team understand the benefits of regular and planned communications with contacts; and then sales can trustingly allow marketing access to their customers and prospects. The internal communication around these regular emails, pre and post, will help to build team relations within the company as well.